Create Tomorrow - in
Internet Marketing
The Internet Marketing Certificate offers students a unique opportunity to focus on this fast growing area in the field of marketing. Through the examination of key Internet Marketing topics, students will explore a diverse group of Internet Marketing subject matter providing an overview of the industry as a whole.
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Enhance Your
Internet Marketing
Skills
The Internet is growing more important by the day and with it so is the ability to reach consumers there. As advertising spending trends ever more towards online, there is a growing need for professionals with the skillset to effectively plan and execute online marketing campaigns.
If you are looking to advance your internet marketing career or gain new skills in this expanding field, the Certificate in Internet Marketing Program from The Art Institute of Pittsburgh – Online Division might be perfect for you.
In this program you will have a unique opportunity to focus on key Internet Marketing topics, such as Email & Mobile Marketing, Analytics and Conversion Optimization and Principles of Market Research. Additionally, students will explore a diverse group of Internet Marketing subject matter in order to get a big picture view of the industry as a whole.
By the end of the program students will have skills to interpret the results and effectively report on the outcomes to the leadership and utilize the data to improve future Online Marketing campaigns, tactics, and strategies.
Career Portrait
According to the Bureau of Labor and Statistics, "Advertising and promotions managers are expected to experience little or no change in employment from 2008 to 2018." "Because advertising is the primary source of revenue for most media, advertising departments are less affected in a downturn. An expected increase in the number of television and radio stations and a sharp increase in the amount of advertising in digital media, such as the Internet and wireless devices will generate a need for advertising managers to oversee new and innovative advertising programs."
Accreditation
The Art Institute of Pittsburgh is accredited by the Middle States Association of Colleges and Schools, Commission on Higher Education (MSCHE).